The one about the bottles in the ocean was particularly brutal for me. It made the problem seem so big that all I felt was that it is too late; there is nothing I can do about something that bad.
The Zoo ad could be improved by including an image of coffee. The ad itself is so far away from any decision-making point about purchasing coffee that including an image could function as a mnemonic.
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branchandroot
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Date: 2010-04-08 02:58 pm (UTC)The Zoo ad could be improved by including an image of coffee. The ad itself is so far away from any decision-making point about purchasing coffee that including an image could function as a mnemonic.